February 3, 2012

Beyond the soup kitchen

"The whole idea of what a homeless service is, is a soup kitchen," one of the representatives for The Connection at St Martin-in-the-Fields said yesterday. But does it have to be?

It was in the middle of "Teacamp", a monthly series of meetings that sport the same mix of geeks, government, and do-gooders as the annual UK Govcamp we covered a couple of weeks back. Meetings like this seem to be going on all the time all over the place, trying to figure out ways to use technology to help people. Hardly anyone has any budget, yet that seems not to matter: the optimism is contagious. This week's Teacamp also featured Westminster in Touch, an effort to support local residents and charities; the organization runs a biannual IT Support Forum to brainstorm (the next is March 28).

I have to admit: when I first read about Martha Lane Fox's Digital Inclusion initiative my worst rebellious instincts were triggered: why should anyone be bullied online if they didn't want to go there? Maybe at least some of those 9 million people who have never used the Internet in Britain would like to be left in peace to read books and listen to - rather than use - the wireless.

But the "digital divide" predicted even in the earliest days of the Net is real: those 9 million are those in the most vulnerable sectors of society. According to research published on the RaceOnline site, the percentage of people who have never used the Net correlates closely with income. This isn't really much of a surprise, although you would expect to see a slight tick upwards again at the very top economic levels, where not so long ago people were too grand, too successful, and too set in their ways to feel the need to go online. But they have proxies: their assistants can answer their email and do their Web shopping.

When Internet access was tied to computers, the homeless in particular were at an extreme disadvantage. You can't keep a desktop computer if you have nowhere - or only a very tiny, insecure space - to put it or power it, and you can't afford broadband or a landline. A laptop presents only slightly fewer problems. Even assuming you can find free wifi to use somewhere, how do you keep the laptop from being stolen or damaged? Where and how do you keep it charged? And so The Connection, like libraries and other places, runs a day center with a computing area and resources to help, including computer training.

But even that, they said, hasn't been reaching the most excluded, the under-25s that The Connection sees. When you think about it, it's logical, but I had to be reminded to think about it. Having missed out on - or been failed by - school education, this group doesn't see the Net as the opportunity the rest of us imagine it to be for them.

"They have no idea of creating anything to help their involvement."

So rather than being "digital natives", their position might be comparable to people who have grown up without language or perhaps autistic children whose intelligence and ability to learn has been disrupted by their brain wiring and development so much that the gap between them and their normally wired peers keeps increasing. Today's elderly who lack the motivation, the cognitive functioning, or the physical ability to go online will be catered to, even if only by proxy, until they die out. But imagine being 20 today and having no digital life beyond the completely passive experience of watching a few clips on YouTube or glancing at a Facebook page and thinking they have nothing to do with you. You will go through your entire life at a progressively greater disadvantage. Just as we assume that today's 80-year-olds grew up with movies, radio, and postal mail, when *you* are 80 (if the planet hasn't run out of energy and water and been forced to turn off all the computers by then), in devising systems to help you society will assume you grew up with television, email, and ecommerce. Whatever is put in place to help you navigate whatever that complex future will be like, will be completely outside your grasp.

So The Connection is helping them to do some simple things: upload interviews about their lives, annotate YouTube clips, create comic strips - anything to break this passive lack of interest. Beyond that, there's a big opportunity in smart phones, which don't need charging so often and are easier to protect - and can take advantage of free wifi just as a laptop can. The Connection is working on things like an SMS service that goes out twice a day and provides weather reports, maps of food runs, and information about free things to do. Should you be technically skilled and willing, they're looking for geeky types to help them put these ideas together and automate them. There are still issues around getting people phones, of course - and around the street value of a phone - but once you have a phone where you can be contacted by friend, family, and agencies, it's a whole different life. As it is again if you can be convinced that the Net belongs to you, too, not just all those other people.


Wendy M. Grossman's Web site has an extensive archive of her books, articles, and music, and an archive of all the earlier columns in this series.


January 27, 2012

Principle failure

The right to access, correct, and delete personal information held about you and the right to bar data collected for one purpose from being reused for another are basic principles of the data protection laws that have been the norm in Europe since the EU adopted the Privacy Directive in 1995. This is the Privacy Directive that is currently being updated; the European Commission's proposals seem, inevitably, to please no one. Businesses are already complaining compliance will be unworkable or too expensive (hey, fines of up to 2 percent of global income!). I'm not sure consumers should be all that happy either; I'd rather have the right to be anonymous than to be forgotten (which I believe will prove technically unworkable), and the jurisdiction for legal disputes with a company to be set to my country rather than theirs. Much debate lies ahead.

In the meantime, the importance of the data protection laws has been enhanced by Google's announcement this week that it will revise and consolidate the more than 60 privacy policies covering its various services "to create one beautifully simple and intuitive experience across Google". It will, the press release continues, be "Tailored for you". Not the privacy policy, of course, which is a one-size-fits-all piece of corporate lawyer ass-covering, but the services you use, which, after the fragmented data Google holds about you has been pooled into one giant liquid metal Terminator, will be transformed into so-much-more personal helpfulness. Which would sound better if 2011 hadn't seen loud warnings about the danger that personalization will disappear stuff we really need to know: see Eli Pariser's filter bubble and Jeff Chester's worries about the future of democracy.

Google is right that streamlining and consolidating its myriad privacy policies is a user-friendly thing to do. Yes, let's have a single policy we can read once and understand. We hate reading even one privacy policy, let alone 60 of them.

But the furore isn't about that, it's about the single pool of data. People do not use Google Docs in order to improve their search results; they don't put up Google+ pages and join circles in order to improve the targeting of ads on YouTube. This is everything privacy advocates worried about when Gmail was launched.

Australian privacy campaigner Roger Clarke's discussion document sets out the principles that the decision violates: no consultation, retroactive application; no opt out.

Are we evil yet?

In his 2011 book, In the Plex, Steven Levy traces the beginnings of a shift in Google's views on how and when it implements advertising to the company's controversial purchase of the DoubleClick advertising network, which relied on cookies and tracking to create targeted ads based on Net users' browsing history. This $3.1 billion purchase was huge enough to set off anti-trust alarms. Rightly so. Levy writes, "...sometime after the process began, people at the company realized that they were going to wind up with the Internet-tracking equivalent of the Hope Diamond: an omniscient cookie that no other company could match." Between DoubleClick's dominance in display advertising on large, commercial Web sites and Google AdSense's presence on millions of smaller sites, the company could track pretty much all Web users. "No law prevented it from combining all that information into one file," Levy writes, adding that Google imposed limits, in that it didn't use blog postings, email, or search behavior in building those cookies.

Levy notes that Google spends a lot of time thinking about privacy, but quotes founder Larry Page as saying that the particular issues the public chooses to get upset about seem randomly chosen, the reaction determined most often by the first published headline about a particular product. This could well be true - or it may also be a sign that Page and Brin, like Facebook's Mark Zuckberg and some other Silicon Valley technology company leaders, are simply out of step with the public. Maybe the reactions only seem random because Page and Brin can't identify the underlying principles.

In blending its services, the issue isn't solely privacy, but also the long-simmering complaint that Google is increasingly favoring its own services in its search results - which would be a clear anti-trust violation. There, the traditional principle is that dominance in one market (search engines) should not be leveraged to achieve dominance in another (social networking, video watching, cloud services, email).

SearchEngineLand has a great analysis of why Google's Search Plus is such a departure for the company and what it could have done had it chosen to be consistent with its historical approach to search results. Building on the "Don't Be Evil" tool built by Twitter, Facebook, and MySpace, among others, SEL demonstrates the gaps that result from Google's choices here, and also how the company could have vastly improved its service to its search customers.

What really strikes me in all this is that the answer to both the EU issues and the Google problem may be the same: the personal data store that William Heath has been proposing for three years. Data portability and interoperability, check; user control, check. But that is as far from the Web 2.0 business model as file-sharing is from that of the entertainment industry.


Wendy M. Grossman's Web site has an extensive archive of her books, articles, and music, and an archive of all the earlier columns in this series.