Leaving Las Vegas
Las Vegas shouldn't exist. Who drops a sprawling display of electric lights with huge fountains and luxury hotels that into the best desert scenery on the planet during an energy crisis? Indoors, it's Britain in mid-winter; outdoors you're standing in a giant exhaust fan. The out-of-proportion scale means that everything is four times as far away as you think, including the jackpot you're not going to win at one of its casinos. It's a great place to visit if you enjoy wallowing in self-righteous disapproval.
The way Jonas tells it in his blog and at his presentation, he got into the gaming industry by driving through Las Vegas in 1989 idly wondering what was going on behind the scenes at the casinos. A year later he got the tiny beginnings of an answer when he picked up a used couch he'd found in the newspaper classified ads (boy, that dates it, doesn't it?) and found that its former owner played blackjack "for a living". Jonas began consulting to the gaming industry in 1991, helping to open Treasure Island, Bellagio, and Wynn.
"Possibly half the casinos in the world use technology we created," he said at etech.
Gaming revenues are now less than half of total revenues, he said, and despite the apparent financial win they might represent problem gamblers are in fact bad for business. The goal is for people to have fun. And because of that, he said, a place like the Bellagio is "optimized for consumer experience over interference. They don't want to spend money on surveillance."
Jonas began with a slide listing some common ideas about how Las Vegas works, culled from movies like Ocean's 11 and the TV show Las Vegas. Does the Bellagio have a vault? (No.) Do casinos perform background checks on guests based on public records? (No.) Is there a gaming industry watch list you can put yourself on but not take yourself off? (Yes, for people who know they have a gambling addiction.) Do casinos deliberately hire ex-felons? (Yes, to rehabilitate them.) Do they really send private jets for high rollers? (Cue story.)
There was, he said, a casino high roller who had won some $18 million. A win like that is going to show up in a casino's quarterly earnings. So, yes, they sent a private jet to his town and parked a limo in front of his house for the weekend. If you've got the bug, we're here for you, that kind of thing. He took the bait, and lost $22 million.
Do they help you create cover stories? (Yes.) "What happens in Vegas stays in Vegas" is an important part of ensuring that people can have fun that does not come back to bite them when they go home. The casinos' problem is with identity, not disguises, because they are required by anti-money laundering rules to report it any time someone crosses the $10,000 threshold for cash transactions. So if you play at several different tables, then go upstairs and change disguises, and come back and play some more, they have to be able to track you through all that. ID, therefore, is extremely important. Disguises are welcome; fake ID is not.
Do they use facial recognition to monitor the doors to spot cheaters on arrival? (Well...)
Of course technology-that-is-indistinguishable-from-magic-because-it-actually-is-magic appears on every crime-solving TV show these days. You know, the stuff where Our Heroes start with a fuzzy CCTV image and they punch in on a tiny piece of it and blow it up. And then someone says, "Can you enhance that?" and someone else says, "Oh, yes, we have new software," and a second later a line goes down the picture filling in detail. And a second after that you can read the brand on the face of a wrist watch (Numb3rs or the manufacturer's coding on a couple of pills (Las Vegas. Or they have a perfect matching system that can take a partial fingerprint lifted off a strand of hair or something and bang! the database can find not only the person's identity but their current home address and phone number (Bones). And who can ever forget the first episode of 24, when Jack Bauer, alarmed at the disappearance of his daughter, tosses his phone number to an underling and barks, "Find me all the Internet passwords associated with this phone number."
And yet...a surprising number of what ought to be the technically best-educated audience on the planet thought facial recognition was in operation to catch cheaters. Folks, it doesn't work in airports, either.
Which is the most interesting thing Jonas said: he now works for IBM (which bought his company) on privacy and civil liberties issues, including work on software to help the US government spot terrorists without invading privacy. It's an interesting concept, partly because security at airports and other locations is now so invasive. But also because if Las Vegas can find a way to deploy surveillance such that only the egregious problems are caught and everyone else just has a good time...why can't governments?
Wendy M. Grossman's Web site has an extensive archive of her books, articles, and music, and an archive of all the earlier columns in this series. Readers are welcome to post here, at net.wars home, at her personal blog, or by email to email@example.com (but please turn off HTML).